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Client: Frei’s Inside Scoop – Local ice cream shop

Project Type: Website design, digital menu, and logo design
Goal:

Create a charming, scroll-friendly site that reflects their small-town vibe while clearly showcasing flavors, shop hours, and location. The client wanted something welcoming and easy to update, with a homegrown feel—but without looking homemade.

What I Did:
 

• Designed a custom Wix website from scratch
   

• Structured a clean homepage with intuitive navigation
   

• Optimized layout for mobile browsing
   

• Created a branded digital menu to loop in-store
   

• Styled photo galleries and curated imagery for visual consistency
   

• Designed a custom logo that fits their nostalgic, family-friendly identity
   

• Linked Google Maps and business info for easy local search
   

Tools Used: Wix, Canva Pro, basic photo editing tools (color correction, cropping)

Project Notes:

The shop didn’t have much online presence before this project, so the goal was to make everything feel professional but personal. I focused on warm visuals, clear info, and giving them something they could grow with as their menu and customer base evolve. The digital menu was also designed to support in-person operations—looped on a small screen behind the counter to help customers choose quickly without blocking the line.

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Takeaway:

Even small businesses deserve thoughtful design. This project brought together branding, content organization, and practical tools that not only look great, but also help a beloved local shop run more smoothly day-to-day.