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Client: Frei’s Inside Scoop – Local ice cream shop
Project Type: Website design, digital menu and logo design
Goal: Create a charming, scroll-friendly site that reflects their small-town vibe while clearly showcasing flavors, shop hours, and location.


What I Did:

  • Full Wix website design

  • Mobile optimization

  • Homepage and navigation structure

  • Custom digital menu (looped for in-store display)

  • Image curation and layout styling

  • Tools Used: Wix, Canva, basic photo editing​

Inside Scoop Website Design

inside scoop mock up (4).png

Logo design

The logo for Frei’s Inside Scoop was designed to capture the heart of a small-town ice cream shop: warm, inviting, and just a little nostalgic. The soft pink palette and watercolor-style cone give it a handcrafted feel, while the modern script and banner combo add personality and polish.

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It was important to the owner that the branding felt family-friendly, memorable, and versatile enough to look great on signage, menus, and social media alike.

INSIDE (3).png

Fully branded digital menu

To complement the website, I also created a looping, digital in-store menu that matches the brand’s playful yet classic feel. 

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Each slide highlights flavors, prices, and rotating specials in a clean, easy-to-read layout—perfect for displaying on a screen behind the counter.​

Designed in Canva and optimized for visual clarity, the menu is easy to update seasonally or for special promotions, keeping things fresh and on-theme with the shop’s unique identity.

Own a shop or service and need a site that actually matches your vibe?

Let’s build something that feels as good as it looks - complete with branded visuals, custom layouts, and even digital menus.
Book a free consult here:

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