The logo for Frei’s Inside Scoop was designed to capture the heart of a small-town ice cream shop: warm, inviting, and just a little nostalgic. The soft pink palette and watercolor-style cone give it a handcrafted feel, while the modern script and banner combo add personality and polish.

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It was important to the owner that the branding felt family-friendly, memorable, and versatile enough to look great on signage, menus, and social media alike.