Project Type: Social Media Marketing Design & Copywriting
 

Client: Little RasQuals Petcations – In-home pet sitting business

 

Goal: Create an engaging, emotionally resonant social media campaign to support two primary objectives:

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1. Recruit trustworthy, animal-loving pet sitters

2. Build trust and connection with local pet parents

 

What I Did:

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• Designed a cohesive set of six custom social media ads using Canva

• Wrote playful, heartfelt ad copy that speaks directly to pet parents and sitter prospects

• Balanced humor, emotion, and professionalism to reflect the client’s small-town, pet-obsessed personality

• Ensured visual consistency across designs while giving each piece its own distinct message and feel
   

Design Highlights:

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• Messaging focused on connection, trust, and flexibility

• Warm, relatable photography and eye-catching headlines

• Each ad targeted either pet owners or prospective sitters

• Strategic CTAs with a mix of friendly tone and clear next steps

 

Result:

A well-rounded mini-campaign ready for use across Instagram and Facebook with a cohesive design and a mix of lighthearted and emotionally resonant content to use in both sitter recruitment and general business promotion.