top of page
Creator’s Collective.png

Before + After

Halloween Market Graphic

Client: Self-Initiated (Mock Project for Portfolio)


Original Designer: Creator’s Collective Market (credit noted where appropriate)

​​

Project Overview:

​

The original event flyer for the Creator’s Collective Halloween Market had a fun theme but suffered from poor hierarchy, cluttered text layout, and readability issues. I redesigned it to improve clarity, flow, and visual appeal while preserving the playful seasonal vibe.

 

Goals:
 

  • Improve information hierarchy
     

  • Simplify layout for faster scanning
     

  • Modernize type choices and spacing
     

  • Maintain a fun, Halloween-themed design
     

  • Make the CTA (call to action) more visible and compelling

BEFORE

1000016844.jpg

AFTER

Creator’s Collective.png

Key Improvements:

​

  • Used consistent type hierarchy with bold headings and softer body text
     

  • Moved the ghost character to balance white space
     

  • Reformatted event details for easy scanning
     

  • Styled CTA to pop without overwhelming the design
     

  • Kept on-brand colors while increasing contrast for readability


Tools Used: CanvaColor palette tools, typography references, etc.

​

Takeaway:
 

Clean design builds credibility. Even playful, seasonal content benefits from clarity and intentional layout. This upgrade helps communicate important event details faster—which can improve vendor applications and event turnout.

Looking to refresh outdated event graphics or give your market materials a professional upgrade?

Let’s make it happen!

bottom of page