top of page

Before + After
Halloween Market Graphic
Client: Self-Initiated (Mock Project for Portfolio)
Original Designer: Creator’s Collective Market (credit noted where appropriate)
​​
Project Overview:
​
The original event flyer for the Creator’s Collective Halloween Market had a fun theme but suffered from poor hierarchy, cluttered text layout, and readability issues. I redesigned it to improve clarity, flow, and visual appeal while preserving the playful seasonal vibe.
Goals:
-
Improve information hierarchy
-
Simplify layout for faster scanning
-
Modernize type choices and spacing
-
Maintain a fun, Halloween-themed design
-
Make the CTA (call to action) more visible and compelling
BEFORE

AFTER

Key Improvements:
​
-
Used consistent type hierarchy with bold headings and softer body text
-
Moved the ghost character to balance white space
-
Reformatted event details for easy scanning
-
Styled CTA to pop without overwhelming the design
-
Kept on-brand colors while increasing contrast for readability
Tools Used: CanvaColor palette tools, typography references, etc.
​
Takeaway:
Clean design builds credibility. Even playful, seasonal content benefits from clarity and intentional layout. This upgrade helps communicate important event details faster—which can improve vendor applications and event turnout.
bottom of page