Client: Brittney DelToro, Reframing for Resilience 
 

Project Type: Landing Page for Healing Program

Goal: Brittney needed a clean, emotionally resonant landing page to promote her guided journal, Reframing for Resilience. Her goal was to build trust quickly, explain the value of the journal without overwhelming visitors, and ultimately drive sales through clear messaging and a streamlined layout.

 

What I Did:
 

• Collaborated directly with the client to clarify her messaging and highlight the emotional transformation her audience seeks

• Wrote the copy to emphasize empowerment and authenticity, using a tone that reflects Brittney’s coaching style

• Designed the landing page layout in Wix, balancing minimalism with warmth to keep the focus on the message

• Chose imagery and color schemes that reflect resilience, growth, and approachability

• Included subtle design cues (like content dividers and section hierarchy) to create a smooth visual flow
   

Tools Used:

Wix Editor, Canva, Copywriting & Messaging Frameworks, Form Builder Tools

Key Improvements:
 

• Simplified and clarified the call-to-action, guiding the reader toward the purchase without sounding “salesy”

• Organized information so it builds naturally — from emotional connection → journal benefits → social proof → checkout

• Added sections to address hesitations and reinforce credibility (e.g., testimonials and journal previews)

• Gave Brittney a cohesive brand feel that aligns with her mission and target audience
   

Takeaway:

This project is a great example of how strong messaging and thoughtful layout can do the heavy lifting on a single-page site. Even without fancy tech or complex visuals, a clear, grounded voice paired with strategic structure can deeply connect with the right audience and convert browsers into buyers.