Client: Brittney DelToro, Reframing for Resilience
Project Type: Landing Page for Healing Program
Goal: Brittney needed a clean, emotionally resonant landing page to promote her guided journal, Reframing for Resilience. Her goal was to build trust quickly, explain the value of the journal without overwhelming visitors, and ultimately drive sales through clear messaging and a streamlined layout.
What I Did:
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Collaborated directly with the client to clarify her messaging and highlight the emotional transformation her audience seeks
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Wrote the copy to emphasize empowerment and authenticity, using a tone that reflects Brittney’s coaching style
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Designed the landing page layout in Wix, balancing minimalism with warmth to keep the focus on the message
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Chose imagery and color schemes that reflect resilience, growth, and approachability
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Included subtle design cues (like content dividers and section hierarchy) to create a smooth visual flow
Tools Used:
Wix Editor, Canva, Copywriting & Messaging Frameworks, Form Builder Tools
Key Improvements:
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Simplified and clarified the call-to-action, guiding the reader toward the purchase without sounding “salesy”
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Organized information so it builds naturally — from emotional connection → journal benefits → social proof → checkout
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Added sections to address hesitations and reinforce credibility (e.g., testimonials and journal previews)
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Gave Brittney a cohesive brand feel that aligns with her mission and target audience
Takeaway:
This project is a great example of how strong messaging and thoughtful layout can do the heavy lifting on a single-page site. Even without fancy tech or complex visuals, a clear, grounded voice paired with strategic structure can deeply connect with the right audience and convert browsers into buyers.




Project Note:
Due to the limitations of my screen capture software, I was unable to capture clean, readable screenshots. This is a recreated version of the client's landing page.
Healing Program Landing Page Design
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